S.U.R.E.-Fire Direct Response Marketing : Managing Business-to ...

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

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Source: http://www.directinfomarketing.com/blog/s-u-r-e-fire-direct-response-marketing-managing-business-to-business-sales-leads-for-bottom-line-success/

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