Sincerely?s Mobile Postcards Now Offer Tracking, Scannable Stamps & A Little Something Called ?Magic?

Sincerely, the startup behind a range of photo-printing and greeting card mobile apps, including?Postagram,?PopBooth,?Sincerely Ink?and?Dotti, is today rolling out a major update to its Postagram product which will introduce post office tracking for its cards as well as scannable QR codes - which the company is cleverly not planning to refer to as "QR codes" (too geeky) in its communications with customers. More importantly, Postagram is the first of the company's apps to gain access to "Sincerely Magic," a new feature that will help build a connected database of the apps' users across all Sincerely products. The feature will allow users to send cards via snail mail to anyone, even if they only know their email address.

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